Writing

Slate Setter field guides

Booking that starts the relationship, not just the meeting.

Bookings

• The Booking Form Is Where Most of Them Leave

  Every required field costs you bookings. Here is how to tell which ones are earning their place, and which are there because somebody once asked.

• A Cancellation Policy That Holds Up

  Most cancellation policies fail at the moment they matter, because the customer never saw them at a point where seeing them meant anything.

• What the Confirmation Has To Say

  The confirmation is the only document most customers keep. Treat it as the contract summary it actually is and most booking disputes stop happening.

• The No-Show Is a Scheduling Defect, Not a Character Flaw

  Reminders reduce missed appointments, but which reminder, sent when, matters more than sending one. And a text reminder has rules attached.

Engineering

• Double Booking Is a Race, and Politeness Does Not Win Races

  Two people clicking the same slot three hundred milliseconds apart is not a rare edge case. It is the normal behaviour of any calendar with demand.

• The Two Days a Year Your Calendar Is Wrong

  Daylight saving removes an hour and repeats one. Software that stores instants instead of local times is wrong on those days, and silent about it.